Taking Game to the Next Level – Are You Ready?

When I came to Pakistan in 2017, after spending 15 years abroad working with various international automobile brands, I wanted to start my career in a different dimension. Before coming here, I had worked extensively in sales and management which is exactly why the real estate industry attracted me.

I stepped into the Real Estate domain with many confusions. However, 3 years in the field alongside working with some leading real estate brands in twin cities, as well as working on my own project, has taught me a lot. 

When networking and meeting new people, I observed a pattern that although people invested, the percentage of investors was very low. It was a 3:10 ratio of investors which implies that a major chunk of people did not invest.

Being a salesman, I am a firm believer that people buy from people so if they are not investing with me, they have decided somewhere else. Therefore I decided to research more and understand the main reason behind people’s reluctance in investing in real estate projects.

Well, turns out the main reason is the lack of sufficient funds. It makes sense because the average income of a Pakistani is about 25000 – 30000 PKR per month.

What to Do?

The next question that came into my mind was “what to do?”

To search for the answer, we had numerous sittings and brainstorming sessions with the CEO of QAYAD and chairman Albari Group, Mr. Syed Asim Raza and the creative department of QAYAD.

We came up with the following options:

  1. Leave this chunk/segment who can afford monthly installments but cannot afford a huge down payment. 
  2. Arrange a bank loan. But it was not feasible
  3. Sit with some leading small or big project owners to come up with a solution. But wait, why would they collaborate when their product is already selling?

We thought through the options but my main focus was on this segment of society which is always left for low yielding investment. 

We thought through the options but our main focus was on this segment of society which is always left for low yielding investment. 

Therefore, Mr. Asim, CEO QAYAD, came up with an innovative idea. Unfortunately, we couldn’t find any reference data for his idea since no such concept has been developed before anywhere in the world – let alone Pakistan. So, for the first time in Pakistan, QAYAD is bringing forth a new concept ‘OneFitsForAll’

We thought through the options but my main focus was on this segment of society which is always left for low yielding investment. 

Therefore, Mr. Asim came up with an innovative idea. But we couldn’t find any data to make reference to our project. Surprisingly, no such solution has been drafted before globally, let alone Pakistan. So, for the first time in Pakistan, QAYAD is bringing forth a new concept ‘OneFitsForAll’

How does it work?

Let’s say a big piece of floor in any real estate project. This floor is purchased and divided into units called Q5 (5 Sq ft), Q10 (10 Sq ft), Q20 (20 Sq ft). For instance, a 1000 sq. ft. shop is divided into 50xQ20 units or 100xQ10 units or 200xQ5 units. Now the investor can purchase from Q5, Q10, Q20 units on any floor by paying as low as 40,000 PKR…and if he still has a problem, he can pay in the form of installments. Once the unit is fully paid for, the investor can get a daily and monthly profit of around 1%.

Now you may think why not go for gold, bonds, bank, or equity? The reason is that our project allows the investor to earn a daily profit as well as capital gain after a year which can be up to 30% per annum. 

So, through our project, we have targeted the segment of society which was not actively participating in socioeconomic growth since they got very limited opportunities to grow. 

Like it is said, ‘Sky’s the Limit’, QAYAD’s limit is THE SKY.

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